138 Home-Service Booking & Contractor Statistics

How full are home-service schedules?

Owners reported a wide range of booking capacity. These survey categories describe their businesses at the time they answered.

U.S. owner survey; December 2025; n=1,050. Self-reported capacity.

Reported lead response times

The survey separates “within an hour” from “same day.” Those are the publisher’s response categories; the same-day figure should not be read as a cumulative total.

U.S. owner survey; December 2025; n=1,050. Selected published response categories.

Recent homebuyers: hiring and follow-up

The recent-homebuyer study covers a specific audience: people who bought a single-family home in the preceding two years. It is not a survey of every homeowner.

U.S. survey commissioned by Jobber, May 2026; n=800; equal generation groups.

How should a contractor make first contact?

Modernize asked how a contractor should initially reach out when someone is booking a home-improvement project. That is a different question from how someone prefers to select an appointment time.

Homeowners answering an initial contractor-contact question. Modernize 2025 report; n=8,677. Fieldwork: July–October 2025. Published categories sum to 96%; no normalization or missing category inferred.

Do homeowners want to know the meeting length?

A clear appointment length sets expectations before the first meeting. This question measures whether respondents want that information, not how long appointments should last.

Homeowners answering whether they want to know the first meeting’s duration. Modernize 2025 report; n=13,170. Fieldwork: July–October 2025.

Home-service booking preferences

Tinuiti’s study distinguishes appointment booking from later communication. Keep the stage and age group attached when citing these figures.

U.S. homeowner survey; February 2025; n=1,000 overall. Subgroup sample sizes unspecified.

How large is the plumbing and HVAC contractor industry?

The 2023 Census benchmark counts 111,207 paid-employee establishments in plumbing, heating and air-conditioning contracting across the United States. A business with several locations can have several establishments.

Paid-employee establishments in plumbing, heating and air-conditioning contracting (2017 NAICS 238220); all legal forms; all employee roles; excludes nonemployers. This industry includes commercial work as well as residential service.

Contractor establishments by state

Use the state table as a starting point for market research. Establishment counts do not tell you how many businesses serve a particular ZIP code.

Paid-employee establishments in plumbing, heating and air-conditioning contracting (2017 NAICS 238220); all legal forms; all employee roles; excludes nonemployers. Data year: 2023.

Contractor employment by state

This is employment across the plumbing and HVAC contractor industry, including office and other roles. It does not measure the number of available technicians or open appointment slots.

Paid-employee establishments in plumbing, heating and air-conditioning contracting (2017 NAICS 238220); all legal forms; all employee roles; excludes nonemployers. Data year: 2023.

Contractor establishments by establishment size

Size classes refer to employment at each establishment. They do not describe the employee count of an entire multi-location company.

Paid-employee establishments in plumbing, heating and air-conditioning contracting (2017 NAICS 238220); all legal forms; all employee roles; excludes nonemployers. National totals; 2023.

Methodology and source notes

This reference was compiled by Cartoply from original government data and publisher surveys. Cartoply did not conduct these surveys. Each distinct measure, population and period counts once. The charts and headline cards reuse existing entries.

What the state tables cover. Census NAICS 238220 combines plumbing, heating and air-conditioning contractors, including commercial work and all employee roles. Establishments are business locations with paid employees; they are not necessarily separate companies. Nonemployers are excluded. Employment is measured for the pay period including March 12, 2023.

What the state tables cannot tell you. A headcount does not measure technician availability, a company’s service area, driving time or customer demand. These are market benchmarks. Actual booking coverage depends on a team’s territories and calendar availability.

Census employment rows use the published low-noise flag G. No suppressed value is treated as zero. The vintage is explicitly 2023. See the 2023 data release and record definitions.

What the surveys mean. Preferences and self-reported experiences are not observed conversion rates. The homeowner and owner samples differ, so their percentages should not be combined. Modernize collected its 2025 responses during July–October. The report does not disclose a country breakdown; question-level sample sizes appear alongside the tables.

1. U.S. Census Bureau — 2023 County Business Patterns: United States

   Published or updated: 2025-06-26. Checked: 2026-09-25.

   Paid-employee establishments in plumbing, heating and air-conditioning contracting (2017 NAICS 238220); all legal forms; all employee roles; excludes nonemployers. Employment is mid-March. Payroll is annual, reported in thousands of dollars. Disclosure noise applies.

2. U.S. Census Bureau — 2023 County Business Patterns: states and DC

   Published or updated: 2025-06-26. Checked: 2026-09-25.

   Paid-employee establishments in plumbing, heating and air-conditioning contracting (2017 NAICS 238220); all legal forms; all employee roles; excludes nonemployers. Employment is mid-March. Payroll is annual, reported in thousands of dollars. Disclosure noise applies.

3. Jobber — 2026 Home Service Trends Report

   Published or updated: 2026 report; day not stated. Checked: 2026-09-25.

   Conjointly surveyed 1,050 U.S. home-service owners in December 2025. Self-reports; subgroup sample sizes unspecified.

4. Jobber — Recent Homebuyer Reality Check

   Published or updated: 2026 report; day not stated. Checked: 2026-09-25.

   Coleman Parkes, May 2026: 800 U.S. single-family homebuyers from the preceding two years, equally split across four generations.

5. Modernize — 2025 Homeowner Insights Report

   Published or updated: 2025 report; day not stated. Checked: 2026-09-25.

   Home-improvement audience surveyed July–October 2025 (PDF page 4). Each question has its own response count; probability sampling and country breakdown are not disclosed.

6. Tinuiti — 2025 Home Services Marketing Study

   Published or updated: 2025 study; day not stated. Checked: 2026-09-25.

   Survey of 1,000 U.S. homeowners, February 2025. Subgroup sample sizes unspecified; preferences are self-reported.

All source links were opened during compilation; the government ZIP files and Modernize PDF were downloaded and inspected. The evidence ledger records source locations and retrieval notes. Next editorial review is targeted for December 15, 2026; dates advance only after a fresh source review.

How to cite this hub

Carry the original publisher, population and data year with each number. Cite the original study for its finding, and this hub when referencing the compiled comparison or state directory.

From a market benchmark to a bookable territory

Define where each person actually works, then set the hours they can accept bookings. Read about territory routing and availability controls before changing your booking flow.